The Rating Blog ? A Top Ranking SEO, Internet Marketing and Online Business Blog
If one wants to reach dizzy heights in Internet marketing in a genuine and time tested manner then The Rating Blog should invariably be such a person?s place of online business pilgrimage. The Rating Blog is the favorite of the best search engines of the cyber world and, being a highly SEO acclaimed blog, it is frequently visited by some of the expert talents of online business from whom an online business dabbler can take valuable advice. This blog is attractive in its content and interaction with its visitors. It consists of the following sections: the Blog, The Online Business Handbook, Money Maker Monday, Asking Alan, Interviews, About, Articles and Advertise.
The creator of The Rating Blog is an online business expert who believes in showing a reliable way of achieving success in Internet marketing. According to him, there are no shortcuts to success, as many Internet marketing blogs falsely promise. Here, one can get invaluable assistance in starting and carrying on Internet business successfully. Blog marketing is fast catching on these days and the online community is infested with innumerable business blogs that offer highly useless information to which the inexperienced business enthusiasts get attracted. These are actually marketing blogs, whose main aim is just to make their blogs popular by attracting SEO traffic.
The Rating Blog is a business blog where people can get everything under the sun about online business. In the Blog section one can get current information about online business amongst useful information from other fields. In the About section one can get to know the author of The Rating Blog and find out how he feels he and his visitors are benefited by this Internet marketing blog. The Online Business Handbook contains A to Z information about online business.
In order to gain maximum benefit from this ace marketing blog one should first subscribe for this handbook that is available absolutely free, read it, visit the blog, subscribe via RSS and subscribe to the author?s newsletter. Attaining 100 % success in online business is explained in 3 simple steps. Selecting the web host, registering domain name, website promotion by buying traffic from some of the best search engines and SEO blogs and then monetizing one?s website traffic are amongst the major steps in achieving success in online business.
The Money Maker Monday and Asking Alan podcasts are unique features of this top-rated SEO blog. These are the podcasts through which the e-business expert keeps in constant touch with his visitors, clears their doubts and offers expert advice. The Interviews section of The Rating Blog consists of interview excerpts from people who have made it big in online business, so that beginners take them as examples and work their way to success. The Articles section consists of the best Internet business write-ups. In the Advertise section one can place advertisements of his/her company, as this is one the most frequently visited amongst the SEO blogs and the response to the advertisements can be overwhelming.
The Importance Of Content – Adding A Weblog To Your Site
Continuing my theme of how as a small business you can improve your search engine results. In a previous article I extolled the virtues of article writing and in this one I shall consider the practicalities and usefulness of adding a weblog to your site in order to drive more traffic to your web pages.
I am presuming that you have optimised your site, added numerous pages of content and update or add to that content at least on a weekly basis. All of this I did with our own website but still the search engines only visited the site about every 4 ? 6 weeks. So although our content was being added to sometimes on a daily basis I couldn?t induce the Google spider in particular to visit the site more often even though I was submitting sitemaps to Google which informed it of these updates.
I then started reading about the benefits to businesses of having a weblog attached to the site. SEO’s were and still do wax lyrical about how search engines just love weblogs. On this basis I decided to give it a go and looked around at the various free blog sites and finally settled on http://www.wordpress.com as this site allowed the blog to be integrated into the website and offered a multitude of templates to choose from. So I chose my template and went through the process of integration with the website which is a very simple and easy process to follow. The next step was to start writing the blog. Very quickly I discovered that it was the ideal vehicle for announcing new services, new products and new branch openings as well as informing the readers of our day to day activities and experiences. All of it is excellent content and the SEO?s were quite correct in that the search engine spiders do love it. So much so that the googlebot spider visits everyday to update the web pages and the weblog. This now means that when my content changes or new pages are added they are immediately indexed by Google. This has done wonders for the search engine placement of the site.
The second benefit that SEO’s talked about was the increased number of links that having a blog would bring in. This part I didn?t quite believe as I couldn?t see how it would do this. I am still not certain of how and why it does attract links but the truth of the matter is that it does. The articles and the weblog seem to inhabit a world of their own and they certainly take on a life which you have no control over. However the combined effect is to boost your own content, attract search engines to visit your site frequently, increase the number of backlinks to your site and increase the number of visitors. All of which are of tremendous benefit to you as a business.
The latest figures I saw published for the number of businesses with weblogs was only 2%. So all you small businesses out there with a website, get writing articles and add a weblog to your site. Keep that updated, preferably on a daily basis, and you will soon see dramatic effects both on your visitor numbers and your search engine placement.
The Blog Factor: Everything you need to know to start blogging – today!
So what is this “blog factor”? Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. According to Technorati there are over 70 million blogs with estimates showing that the total number of blogs doubles every six months. Some are informative and some are just downright a waste of your time. And while we hear a lot about blogging these days, what is blogging “really”? Blogging in its simplest term is like an online journal but much, much more powerful. Blogs (short for Web log) is a place where surfers can get up to the minute information on a topic or voyeur into someone’s life. Some blogs are nothing more than a daily glimpse into someone’s life, while others are so sophisticated, it’s hard to tell them apart from an online news service.
Why Blogs Matter
Google, the #1 search engine on the net, loves blogs. So much so that if you do it right Google will spider the heck out of your site. What does it mean to “spider”? Well spidering is when Google, or the like, searches your site?s content to establish ranking, and the more content you have (i.e. fresh content) the more Google will do its magic and push your site up the search engine. Another reason blogs matter is that they are interactive and, if you blog on your book?s topic, it will help to further your expert status on a particular issue. When we plan “Virtual Tours” for our authors, we include as many blogs as we can into a tour. Why? Because if you can get into a good blog that’s seeing a lot of traffic, you can really start to gain some exposure for your book.
What Would You Talk About?
This is the question we get asked most often. “If I start a blog, what on earth would I talk about?” Well if your book is non-fiction it’s pretty easy to figure out what your topic would be, but if your book is fiction it could get a bit tricky – but not impossible. An author I work with has a series of books starring one character – a private detective. I recommended that he “blog” this character, meaning that the character (not the author) would have the blog. It could be the character’s diary or adventures and stories – a glimpse into the life of a private detective. This would give the reader (and fans of this character) a reason to return to the blog for an update on this ongoing adventure or story.
In another instance, I work with an author who wrote a fiction book about right and wrong with a new age/spirituality spin. I advised him to blog on issues related to that – right and wrong in our society and his own personal “spin” on these issues. Some of his blogs might be controversial but that’s okay, you want to create your own “voice,” your own take on a certain issue and if that opinion is controversial, all the better for exposure and for getting people to interact on your blog. Getting readers to respond to your posts is a great way to gain interest and momentum for your blog and (more importantly) getting people to talk about it will grow your blog like nothing else!
How to Start a Blog
Starting a blog is super easy. All you have to do is register at a blog site (like http://www.blogger.com) and get started. It’s that easy. The blog service will link to your site; you’ll need to ask your Webmaster to add a button to your home page so people can find your blog.
How to Blog Effectively
The best bloggers know that the more you add to your blog, the more traffic you’ll drive there. Some bloggers I know post daily, sometimes even multiple times a day while others post weekly. How much you post will probably depend on how much time you have to dedicate to this. The challenge will be that if you want to keep driving people to your blog, you’ll want fresh content. This doesn’t mean you have to create this all yourself, in fact you can invite people onto your blog and interview them, or you can just post a one paragraph “thought” on your topic. It doesn’t have to be complicated or long, it just has to be fresh. Also be innovative, as we discussed earlier, be different with your blog, have fun with it. It might seem complicated at first but once you get the hang of it, you’ll quickly become a blog expert!
Beginners Guide to Blogging
A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3′s on your blogs.
Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.
Basically a blog contains these features:
title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.
One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.
This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.
Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.
Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.
Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.
Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.
A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.
But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.
Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.
Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.
Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.
There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.
Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.
8 Ways To Use A Blog To Develop Content For Your Book
1. Participate in the blogosphere: Read and comment on other blogs in your field. This is a prime way to build readership of your blog. It is also a way of getting fresh content for both your blog and for your book.
To check out other blogs in your niche: use www.blogsearch.google.com, www.technorati.com, or www.google.com.
This is also a good way to get ideas. What are other people in your field writing about? What are the major challenges of the people in your field? If you have competitors, check them out. They may be a great help in inspiring you for content ideas, different slants and perspectives. The old song, ?Anything you can do, I can do better,? comes to mind.
2. Ask readers to comment on your blog. In fact, each time you post something, ask them a question. Then spell it out to them on how to post a comment because your readers will probably need to be educated or at least encouraged to comment. (“Click on the comment link in the footer of this post, and leave your responses.”)
Sometimes readers will need assurances of privacy, in which case, you can ask them to email you their questions or comments in private. Others are not worried about privacy because after all, a blog isn?t meant to be private. However, readers can be shy about commenting, and need encouragement.
You may also encourage them to respond by telling them that you would like to use their replies in your book, but will only do so with their permission.
3. Survey your readers, do a mini-study on their preferences, their experiences, etc. The Internet is the fastest way to acquire some statistics of readers? preferences. Far from being a scientifically validated study that would pass muster in universities with academicians, an informal survey can give you ideas and material to write about. It can also confirm that you are addressing the concerns of your readers.
4. Run a contest for the best idea, funniest experience, most influential or heart-grabbing situation. If you want to use these readers? responses for content in your book, you should tell them. Many people jump at the chance to be included in a book. Others may prefer to participate anonymously. You can give them both options.
Here?s an example of how one writer asked his readers for input:
Do You Have A Broken WIndows Story?
Michael Levine’s new book, Broken WIndows, Broken Business is being released later this month. Many people feel this is going to be a mega best-seller.
We have set up a website, where you can rant about broken windows in your everyday experience… Check it out at BrokenWindows.com.
People love to share their experiences, and they love to rant, or rave. Just ask.
5. Ask your readers to attend a teleseminar based on the needs, challenges, concepts and ideas of your blog readers. This is a great way to go deeper into the problems and solutions you are writing about. You can record the sessions, transcribe the dialogue, convert the teleseminar to audio and PDF files. These can be sold, or given away as marketing materials for your book.
6. Use your blog site meter stats to examine what are the most popular articles posted. This information will guide you to expand on the topics and subtopics that capture the interests of readers.
7. Consistently reconnect with your passion, and ignite and inspire others with similar interests. After you?ve been blogging for awhile, you will probably develop good blogging habits:
a. Write something on your blog daily, or at least 2-3 times a week.
b. Read other blogs 2-3 times a week. Be sure to use the My Yahoo or other RSS feed buttons to subscribe to your favorite blogs, or sign up to get email updates through a FeedBlitz service on each blog.
c. Write with your readers in mind. And if you?re not sure where their interests lie, ask them. If they?ve found your blog, and have subscribed, chances are you share a lot in common.
d. If you ever fall into blog-block, reconnect with your core purpose for the blog (remember, the one you wrote out before starting your blog?). When this happens there is usually a reason, although it may not be clear to you at the time. This will pass. You can help it along by asking questions ? of your readers, yourself, your closest allies.
8. Podcasting ? Create audio files easily by scheduling teleclasses and recording them. Some people like to get their information auditorily and at their convenience by downloading mp3 files to their iPods.
Use a free teleconferencing bridge line like http://www.freeconference.com to host a call. Record your call, upload the audio file and then post to your blog or podcast using a service like http://www.audioblog.com.
As an added benefit, you can get these calls transcribed; then convert the word doc to a PDF file which you can either give away, or sell, in exchange for people?s email address; http://www.CastingWords.com is a fast, affordable transcription service.
Staying On Top Of Blog Marketing News
Blog marketing is something that many take seriously. However, if you are into blog marketing and make your living off of your blogs, you are quickly going to realize how important staying on top of the blogging news is. Blogs are also known as web logs, and are used for many things. They are used for journaling, promoting things, and just getting your point across at times. Using a blog to get any of these things done is a great thing. That is because so many people love to read blogs, and they like to hear what others have to say. If you are a blog owner, then chances are you read blogs yourself and often appreciate other?s views on things. Whether it is something that you are looking to purchase, a hobby, or news. Blogs are loved by many.
Blog marketing is only as hard as you make it. You market a blog a lot like you do a website. You are going to find that blog marketing is somewhat less expensive than owning a website though. For example, when you buy a domain, you do not buy it for life, you only buy it for so many years. That can be just one year, or more. Which is a personal preference. So, starting a blog does not have that cost up front that you are looking at for a website, nor does it cost anything monthly to host as a website would. With all of the free blog options that are available to you, there is no need to pay for one.
When you are blog marketing, it is a great idea to stay on top of the news for blogging as well. This will ensure that you are aware of the new things and tools that become available to bloggers. Whether they are promotion tools, or tracking tools, any of them will allow you to keep track of your blog and market it better than ever. Whenever a new tool or technique comes out, you can bet that it will be talked about in the blogging news. Which is great because that makes you as well as other bloggers aware of what is going on.
Not only does blog marketing news make you aware of new things, but it also keeps you up to date on old things that you all ready use. For example, if pinging your blog no longer was good for a blog, you would definitely find out about it in the blog marketing news. So, it can be used for new techniques and tools as well as old ones.
Blog marketing news can be found anywhere that you would go to find website marketing news. You will see that it is also blogged about so if there is anything particular in the news that you are looking for to read about blogging, you will not have to go far. But by reading other blogs about the new news, you are able to get others views on the tools and techniques as well.
As you can see, it is very important to keep up to date on blog marketing and the new things that come out for it. You never know when the latest thing is going to hit the blogging world again, so keeping your eyes peeled is great idea.
The Future On SEO For Bloggers!
You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. You?ve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts?
Probably not. Sure, you?ll get listed with the search engines easily. But without a top twenty listing at one of the majors (Google, Yahoo! or MSN), you won?t have traffic, literally, banging down your door.
In order to get better search engine results you need to make sure you are using the right keywords (and know how to use them), have links pointed your way and regularly check the results of your hard work. Here?s how.
Choosing Appropriate Keywords
Do you know what search terms your visitors are using to find you? Most blogging sites give you the option of checking up to see just how people found you. If you don?t have this feature available, hop over to http://www.statcounter.com/ and install their free service on your blog immediately.
Next, research those keywords. Visit Overture?s free site (http://inventory.overture.com/) and type in the most generic of the terms people are using to find your blog. You?ll get a list of related keywords used at a major search engine in the past month. Although it is an oversimplification of the search engine optimization process, try and stick to the more unusual but natural-sounding keywords as your top picks.
Putting Keywords in the Right Places
Once you?ve picked a keyword that applies directly to your blog, make sure to incorporate it into the following portions of one complete blog posting:
# The title;
# The first sentence;
# Each header (if you have any);
# Once a paragraph; and
# The last sentence.
If you have any links to outside sources, use the same keyword as your link text where possible. Also, for each blog posting, try and pick a different (but related) keyword to use. Feel free to reuse keywords every 30-45 postings.
Submitting to Directories
Your third step is to take these keyword optimized blog postings and post them to the article and blog directories. Most of the search engines determine the relevancy of your blog by how many outside websites link directly to you; therefore, posting your blog entries (with a link back to your site in your resource blurb) is an easy and straightforward way of doing so.
Checking Your Progress
It may take a couple of days to see any results, so try and wait a week before you take a look at StatCounter. Have your hits increased at all? Are there any new search engine referrals?
To track your blog?s ascent up the search engine rankings for any given keyword, try Digital Point?s free Keyword Tracker Tool (http://www.digitalpoint.com/tools/keywords/). It is an excellent way of ensuring your blog positioning efforts are paying off.
With all blog postings, content is key. Without useful, interesting information that cannot be found elsewhere, your visitors won?t come back for more. Incorporate these simple search engine optimization techniques into your blogging practice however, and you?ll both keep the visitors you already have and dramatically increase your readership through high ranking search engine placement in no time.
Small Business Blog Marketing: What Does It Entail?
Blog marketing can be quite complicated for anyone that has never even blogged before. If you are considering getting into small business blog marketing, you will want to first have a blog and see what that is like before you get into something more. Blogging requires dedication and patience. You have to update your blog on a regular basis in order to keep your readers happy. Doing so will keep them coming back for more and to see what you have new to say.
Small business blog marketing consists of blogging about your business. It definitely is a great tool that you should use to get your business out there and known by others. However, you will need to be patient because it is a long process that will require much of your attention. Just because you have a blog does not mean that someone is going to find it and read it. You are going to have to make it known. If you have a website for your business, you can link your blog to it and that will let the ones that know about your business and business website know about your blog as well.
Small business blog marketing is something that anyone can do. Having a blog and keeping it up to date with the latest information is not hard. All you need to have is a plan and you will be set to market any type of business from your blog. Whether you are selling a product or a service, it does not matter. A blog that is marketed the right way will be beneficial to any business whatever it might be.
So you are probably wondering how you are going to accomplish this small business blog marketing. When you are marketing a blog, you pretty much do it the same way that you would market a website. It is going to need keywords, and content. You can write the content yourself, or pay someone else to write it for you. That part is totally up to you. However you will want to be sure that the content is decent and something that your readers will want to read. This will keep them coming back. Make sure that the content is written from special keywords that you choose. You will also want to become familiar with SEO which is Search Engine Optimization. SEO will help you to optimize your blog to get a better ranking with the search engines.
Once you have chosen the keywords, and gotten some content published on your blog, you will be ready to get it out there some more. Link exchanges are wonderful for marketing your small business blog. You want to try and exchange links with sites that are relevant to yours, but not in direct competition. If you try to exchange links with sites in competition with yours, you are going to find that many of them will turn you down in fear of losing business to you.
Paid directories are a big part of small business blog marketing as well. You can pay some directories to list your blog URL in their directory under the specific category that it falls under. However, some of these even have specific qualifications that you must have to get in. Follow all of the application steps, and you should be ok. Just do not try to submit your blog to a directory that it does not qualify for, or fit in.
Another important thing to remember when you are into small business blog marketing is that if anyone leaves you a comment on your blog, you should acknowledge it and respond. You can also comment on other blogs that are relevant to yours, and leave a link to your blog as well. This will help bring in visitors to your blog, and you will begin to see more and more traffic.
Small business blog marketing is not rocket science, however someone that has never marketed a single thing before in their life may have problems. Just be persistent, and don’t give up.
A Great Idea For a Blogging Web Site is No Longer Enough
Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to
begin.
Every great blogging web site starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or valuable way.
One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition. Many people agree that the web sites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to your site’s design and content.
Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a smart and realistic marketing plan in order to draw readers to your site. Once you hook a blogger, your great content will keep them coming back, but it is vital to get that first glance or your site won’t have a chance to shine.
Blog Marketing: How Much Money Can You Make?
When you are using blog marketing to make an income, really the amount of money that can be made is something that you determine. You are in charge of the amount of work that you put into it, and therefore in charge of the amount that can be earned. Of course, the more you do, the more you can possibly make. The old saying, ?If you build it, they will come?, is one that is not true in the marketing world of the internet. Not only do you have to build it, you also have to market it and promote it. You have to get your blog out there so that people can find it and know that it exists.
Blog marketing is not something that will give you a limited income. The more you promote and market, the better your chances of making money or more money. Lets say you all ready have a blog set up. You are promoting some services and products through your blog, and you are making a nice little effortless income. Well you want more income; you want to make more money with your blog. What do you do? You promote it more. Maybe you can start with the paid blog directories and submit your blog to those. Investing some of the money that you make is a great idea, especially if you are looking to increase your income.
However, there are also many free tools that you can use to promote your blog as well as techniques. There is the comment section that is on just about every living blog on the internet. The comment section is a very useful and powerful tool that you can use to get visitors back to your blog. For example, lets take a market like model airplanes. You have a blog on model airplanes, and you want more traffic. Well, the first thing that you would need to do is to find a blog that is about airplanes, or models. You can even use your direct market if you wish which are model airplanes. Once you have found an authority blog that gets traffic, and comments on a regular basis, you can leave comments as well. Leaving comments with a link back to your blog will give others that read the high authority blog a way to get to yours. If your blog is of interest to them, they may even bookmark it, and become a regular reader.
If you are not all ready, be sure that you update your blog regularly. Doing so will allow your readers to know when they can come back to your blog for new content. Let them know how often you are going to update, and stick to it. If you tell them you will be updating once a day, do so. Or you just might end up with readers that will not follow you because they can not depend on you to give them what they are looking for; new fresh content.
When you use blog marketing to make money, the sky is the limit. The amount of money that you can make is determined by you, and something that you set. The more work and patience that you put into it, the more money you will get out of it. Whether you are promoting your favorite things, or someone else?s, do it with a passion for the best results.